dastaanthelebel.com Product Design and Promotional Strategies
https://www.dastaanthelabel.com/
Dastaantthelebel is a family business located at Baverly hills based on online platform. I got to know this small business just one week before as one of my friend was trying to buy some indian cultural ornaments. As we approached the sales person via social media, we got to know about the product details and processes to buy. As I was the front person to interact with the seller, got the chance to know the details about the comapany and the processes.
Product Awareness
As this is new business, and as the business is based on online platform, the company is using mainly its website to give information about the product and inner details. Secondarily, social media and third is public relation.
1. Website: This is the principal approach for any organization to inform its direct users about the product and services the organization is providing. For example, this small business onwer has interactive website with full of information to give the audience knowledge of things they offer so that one can easily compare with the ornament he/she looking for and get it.
Hostname: https://www.dastaanthelabel.com/
2. Social Media: Secondary approach the business is using is social platform. As most of the people are connected to social media in one way or another, this is the best place to aware the public about the jewellery such as Instagram and Facebook.
3. Public relation: This appraoch is comparatively less widely spread but one of the strong method as only the trusted people around will spread the product details to those who are close and has high probability to trust the close circle people. For instance, as we bought the product, we talked about with the other family members, so on.
Product Test:
Any one who wants to buy the product should be able to test the product before purchasing it to check the quality. The dastaanthelebel also has this facility. Anyone can test and try it out before purchasing as many times as needed. But once it has been purchased, one can not return back or exchanged.
Product Information:
Providing detail information about the services and the product to the potential consumers must be done so that it satisfies the customer. This company has used website as primary method, and secondary through social media and vai phone calls. For the detail information, the company has used high quality photos and the well composed description to give possible extra imformation.
Retaining Loyal Customers: Once a customer has used the services and satisfied with it, has higher probability to come back again and also, refer other users. This company also has different offer for such customers.
1. Refer reward: If any customer refers to any other, will get 15% credit amount of the first purchase amount. One can use the reward amount the shop anytime.
2. Reward point: This company also has reward point system which can be used to buy products.
Promoting New Products: Once a customer becomes member, the company updates the users about the new arrivals and new offers regularly. This encourage the users to buy the use the product again. Basically, website and social media i.e Facebook and Instagram has been the main source for promoting the services.
Comments
Post a Comment